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Hook Library

The hooks that stopped the scroll.

My most viral TikTok openings, ranked by views, with the formula behind each one. Copy them. Make them yours.

hooks broken down
3

hooks broken down

total views
3.8M

total views

best type, by avg views
Visual comparison

best type, by avg views

The winning formula

Recognizable subject+Implied conflict+Visual proof+Strong opinion or practical consequence

Read the Playbook

Hall of fame

The three biggest hooks.

Ranked by views. Open any one for the full breakdown.

  1. 1

    2.8M viewsTikTokVisual comparison

    “ChatGPT 5 might be the greatest invention of all time”

    Make the consequence of an AI update visible before you explain the update.

    [New model] just made [old model] the awkward middle child.

    Full breakdown
  2. 2

    643.5K viewsTikTokCreator conflict

    “Imagine getting blacklisted by OpenAI for distilling a model”

    Conflict creates immediate distribution: one famous name, one loaded verb, one built-in debate.

    Imagine getting [punished] by [big company] for [thing people do].

    Full breakdown
  3. 3

    354.5K viewsTikTokPersonal consequence

    “Great I can't cheat on my assignments anymore 😭😭”

    Shareable utility: make a technical change matter to a specific everyday group.

    Great, I can't [old shortcut] anymore 😭

    Full breakdown

Hook types

Why each type works, and how to use it.

Sorted by average views. Every formula is yours to copy.

#1 by average views

Visual comparison

2.8M avg

1 video · 2.8M total

Show the relationship between two things (new vs old, winner vs loser) so the stakes read instantly.

Why it works: The cover is a mini-thesis: it answers "what beat what?" before the viewer hears a word, and the status contrast makes everyone want to know what changes for them.

Formulas

[New model] just made [old model] the awkward middle child.

This is the first AI update that makes [group] nervous.

Watch out: Show one proof point, not five. If there are five facts, make five videos.

#2 by average views

Creator conflict

643.5K avg

1 video · 643.5K total

One famous person versus one AI company.

Why it works: A famous first noun gives instant recognition outside the AI niche, an emotionally loaded verb implies a power struggle, and the built-in debate turns specialist topics personal.

Formulas

Imagine getting [punished] by [big company] for [thing people do].

A lot of you said [person] was in the wrong. Here is the part you missed.

Watch out: Lower like rates than news spikes; the value is a repeatable drama / policy / creator-rights franchise.

#3 by average views

Personal consequence

354.5K avg

1 video · 354.5K total

Turn an AI capability into a personal loss or gain for one specific, everyday group.

Why it works: It reframes a technical change as a changed rule of life, feels native with humour, and invites tagging, which drives the highest share rate.

Formulas

Great, I can't [old shortcut] anymore 😭

[Group] are about to lose their easiest AI shortcut.

Watch out: Pick a group big enough to react (students, office workers, creators), and make the change concrete.

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