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#1 by average views
Visual comparison
2.8M avg
1 video · 2.8M total
Show the relationship between two things (new vs old, winner vs loser) so the stakes read instantly.
Why it works: The cover is a mini-thesis: it answers "what beat what?" before the viewer hears a word, and the status contrast makes everyone want to know what changes for them.
Formulas
[New model] just made [old model] the awkward middle child.
This is the first AI update that makes [group] nervous.
Watch out: Show one proof point, not five. If there are five facts, make five videos.
Why it works: A famous first noun gives instant recognition outside the AI niche, an emotionally loaded verb implies a power struggle, and the built-in debate turns specialist topics personal.
Formulas
Imagine getting [punished] by [big company] for [thing people do].
A lot of you said [person] was in the wrong. Here is the part you missed.
Watch out: Lower like rates than news spikes; the value is a repeatable drama / policy / creator-rights franchise.
Turn an AI capability into a personal loss or gain for one specific, everyday group.
Why it works: It reframes a technical change as a changed rule of life, feels native with humour, and invites tagging, which drives the highest share rate.
Formulas
Great, I can't [old shortcut] anymore 😭
[Group] are about to lose their easiest AI shortcut.
Watch out: Pick a group big enough to react (students, office workers, creators), and make the change concrete.